DevCon5 — on learning from games, Monty Sharma, Mass Unity

Monty Sharma gave a great talk this morning at DevCon5 about the current trends in games and what the rest of us can learn from them. He centers on three big ideas:

  • Free-to-Play. Find a way to let dedicated users pay more to get more stuff, but offer free functionality to everybody who asks
  • Compulsion Loops. Find ways to get people hooked into coming back to your software in order to satisfy some compulsion
  • Engaged Communities. Give up some control to bring your users into a community with one another.

I was really interested in his retelling of the EVE Online community responding to something called GoonSwarm. I can’t quite follow the internal politics of the game, but I can see that thousands of users organized themselves into highly effective ad hoc groups in order to battle one another within the game. Are your users that passionate and engaged?


About wfwalker

examining the unexamined life of software
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